In the age of billion dollar lotto jackpots and huge government entitlement programs Christ's humble birth holds a needed lesson for all believers. An event doesn't have to attract media attention to be worthwhile, international acclaim does not guarantee value or meaning. We've grown accustomed to giving credibility to the glamorous and to the spectacular. The church itself, it seems, is competing for the attention of an entertainment-oriented world. Maybe it is time to go back to the example of Bethlehem and let God's Incarnate Word, not marketability, give life its deepest meaning. "Unto us a child is born!" He is the King of Kings and our Salvation.